跨際數位行銷有限公司告訴你10個可以用在任何企業的成長駭客策略

跨際數位行銷有限公司知道大家對於”成長駭客”這個詞可能不大了解,所以今天要來和大家稍作解釋,並且跟大家分享10種可以應用在任何企業上的成長駭客策略。

跨際數位行銷有限公司告訴你什麼是成長駭客?

成長駭客就是指用盡一切方法、工具和技巧來達到消費長的增長。這項專業需要集結行銷者和工程師的技能於一身,成長駭客必須找出最好的行銷方法,並且去進行測試和分析。簡單來說,成長駭客的最終目標就是盡可能地找出最快捷的行銷策略,帶來最大的顧客成長量。

一個成長駭客可以忽略其他事情,只為了讓自家的名聲或產品滲透到市場裡。不論是透過產品的創新、新的銷售管道的開發或是新的科技。並以快速的實驗方式,來加速客戶的成長量跟公司的營收。

跨際數位行銷有限公司告訴你10種成長駭客的策略!

在業界裡面有不少的成功的成長駭客策略案例,但是你不知道的是,有著更多沒有成功的案例,只是沒有被大家流傳而已。除了觀察成功的案例以外,你也必須要知道這個策略適不適合你的企業。如果不適和的話,那努力也只是徒勞。所以想要適合你的企業又可以成功的成長駭客策略,不妨試試看以下10種方法。

策略一:引進雙面推薦的方法

當我們談論到成長駭客策略的時候,第一個會想到的大概就是Dropbox了!他讓使用者透過邀請朋友一起使用來獲得免費的容量,受到邀請的朋友在加入時也可以獲得免費容量。這種方法可以創造出雙贏的局面,讓使用者和Dropbox都各自得到想要的利益。

策略二:隨機的善意舉動

客戶厭倦了看到推銷產品的電子郵件,這些消息經常被忽略。更糟糕的情況是,他們可能把信件移在垃圾郵桶裡連讀都不讀。

一個成長駭客策略是免費提供一些沒有附加條件的東西,並透過電子郵件向你的客戶發送通知。這樣一來收件人在收到電子郵件時會非常開心。

策略三:建立信任並且注重好的產品的推出

成長駭客策略的確是一個快速增加顧客的方法,但是如果你沒有好的產品可以吸引市場的消費者,那一切也只是空談。

如果你有好的產品,那你就必須要去推廣他並且讓顧客對你的產品產生信任。如果Amazon跟eBay沒有讓消費者留言評論的機制,那他們一定不會成功,因為那些評論是消費者對於一個賣家或產品的信任來源。

策略四:建立一個回饋忠實顧客的計劃

跨際數位行銷有限公司顧客忠誠度

你不應該只是關注新用戶的增加。同時你也得注意顧客保留率。一個線上食品運送業務公司-GrubHub於2011年推出了忠誠度計劃Yummy Rummy。客戶每下三個訂單就可以玩一次遊戲,遊戲獎勵有免費飲料、甜點、禮券或一年的免費食物。這種遊戲很容易上癮,會讓客戶不斷想繼續下單且繼續玩下去。

策略五:製造緊迫感

緊迫感是購買產品或在最後一刻前完成交易的強烈動力。倒數計時器和限量版促銷活動比普通產品吸引更多客戶。以Groupon為例,他們網站會在有限的時間內提供折扣優惠,讓客戶感受到緊迫感。你需要在時間到期之前進行購買,否則你就會失去機會。那麼為產品添加倒數計時器或失效日期就足夠了嘛?並不會。如果產品不合需求或顧客根本不感興趣,那麼製造緊迫感是無效的。Amazon提供閃電交易,正是使用這種緊迫感的正確方法。他們會讓多次查看某個產品的客戶看到特別優惠,就是為了讓顧客快速心動並且下單購買。

策略六:使用河豚生存策略

跨際數位行銷有限公司河豚生存策略

河豚遇到危機時會有視覺上引人注目的能力。一家丹麥公司-Pipetop使用了一種類似於河豚生存策略的方法。該公司在歐洲不同國家購買了電話號碼,並在他們的聯繫訊息中顯示這些電話號碼。結果非常引人注目因為媒體和投資者認為Pipetop是一家大公司而不是創業公司,所以帶來了大量的公關和投資者的注目。

策略七:利用FOMO症候群(害怕錯過某樣事物)

不安全感也是吸引新客戶的有效工具。限制對成員訪問產品或服務會觸發情緒反應,利用消費者對錯失的恐懼比邏輯更有效。這個策略就是提供獨家產品。其中一個案例是,專業的社交網絡Quibb,他們拒絕接收59%的用戶申請。Gmail在推出時也採用了僅限受邀者的策略。擁有一個Gmail帳戶變得如此受歡迎。這時候擁有Gmail帳戶意味著成為獨家圈子的一部分,並創造了巨大的需求。

策略八:捎帶策略藉蓬勃發展的網絡使力

Spotify透過推薦來加速其增長。當Spotify用戶播放歌曲時,歌曲的名稱就會自動發在用戶的Facebbok上。最終,數百萬的Facebook用戶也成為音樂平台的擁護者。如果你的企業能夠為你想要的網路平台增加價值,那麼捎帶策略是理想的選擇。透過提供互補的產品,你也可以利用有利於Spotify優勢的網絡效應。

策略九:讓你的企業可以被看見且容易接觸

Hotmail的輝煌歲月雖然已經結束,但這間公司在短短六個月內就達到了100萬的用戶成長量。該公司通過使用其2萬個用戶作為基礎來實現這一目標。每個發送出去的郵件都會添加上一個“在Hotmail上免費發送電子郵件”的簽名標語,這個標語會連接回到Hotmail網站。點擊這個標語的用戶會馬上成為Hotmail用戶,這用戶的快速成長。同樣的概念適用於在許多網站頁底下中添加“Powered By”。

策略十:推出免費的服務

跨際數位行銷有限公司提供免費服務

為了讓企業成長,你必須知道最有效的行銷管道,以及如何傳遞使用者喜歡的內容。其中一個很有效的策略就是提供”免費的”服務!Spotify就是這個策略最大的受益者。他提供了免費版本和付費版本給使用者選,使用付費版本的人可以享受不被打斷的音樂,而使用免費版本的人也可以聽音樂,只是歌曲切換的過程中可能會有廣告的置入,而且他們不能跳過廣告。透過提供免費的服務讓使用者稍微體驗,再進一步的推廣付費版本的好處,就會有更多的人進行付費版本的註冊。

跨際數位行銷有限公司的貼心提醒

成長駭客策略是掌握已經擁有的資源並且加以利用,甚至是去找到以前沒人用過的方法進行測試跟分析,用新穎的方法來帶到顧客的快速成長。真正的成長駭客策略不僅僅是關於推動需求,而是解決痛點和為客戶提供他們想要的東西。最後,關鍵的成長駭客策略不只是以工具為中心,而是完全取決於你的產品及使用者。

跨際數位行銷有限公司告訴你10個可以用在任何企業的成長駭客策略 有 “ 86 則迴響 ”

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